Foodsharing Copenhagen
brand identity, gamification, information architecture, SoMe strategy, UI design, UX design, web design
INFO
CLIENT
Foodsharing Copenhagen
My RESPONSIBILITY
UX design, UI design, brand identity, user research, market research, social media strategy, web design
TYpe
Project in collaboration with Dora Besic (front-end developer)
THE CHALLENGE
Use multimedia solutions to transform Foodsharing Copenhagen
into a more effective and valuable organization tackling food waste.
THE SOLUTION
A unified systems redesigned touchpoints to create
a holistic, valuable experience including:
SOCIAL MEDIA STRATEGY
Engaging content that leads followers to the website, improves the pre-
and post-event experience and aims to stop food waste at homes.
THE VOLUNTEER APP
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1. Better task distribution and management = organized, effective events
2. Increased engagement of volunteers through gamification and appreciation
3. Informed volunteers = good representation of FC and spreading their message
4. Less burned out shift leaders, less anxious volunteers